Why Is A Marketing Strategy Important?
Too often I’ve seen organisations busy trying to generate leads but attracting the wrong prospects or not getting their desired results because the approach has not been joined up.
Do you have time and money to waste? I guess not.
A marketing strategy guides you in identifying the most effective channels and tactics, preventing wasted resources on activities that don't contribute to your goals.
We all have limited resources in terms of time and money. This makes a marketing strategy even more invaluable to keep you focused on doing and saying the right things to the right people.

Marketing Strategy – Get It Right First Time
Creating your marketing strategy starts with you, you know your business better than anyone else. So I spend time with you to unearth all about your service business or charity, what makes it tick and what is your vision for its future.
I don’t just report back what you tell me! I offer the value of a strategic and tactical blend with experience of working with similar organisations.
Done With You Or Done For You
Whether you have a strategy but would welcome feedback, want to have a go yourself or would like my expertise to create a marketing strategy tailored to your business. I can help you, whatever your budget and size of business.
Take a look at the flexible options below.
Ready to give direction to your marketing activity
Marketing Strategy Options
Review Your Marketing Strategy
Do-It-Yourself Marketing Strategy
One-page Marketing Strategy
Deep Dive Marketing Strategy
Of course, you may want to create your own combination. Simply arrange a chat to discuss.
If you’re not sure which is right for you, just ask! I will give you my honest opinion.
What My Clients Say
Comparison of Marketing Strategy Options
- Provide feedback and identify gaps via email
- Review and provide guidance via email
- Template Included
- Kick-off Meeting (Zoom or in person)
- Business Goals & Summary
- Marketing Audit – where you are now, what’s worked/not
- Value Proposition
- Your Marketing Message Your ‘pitch’
- Your Target Audience
- Client Profiles
- Your Clients - Pain, Problem, Fear, Want, Need or Desire
- Benefits of your Service
- Key Marketing Tactics & KPIs
- Overview of the Marketplace
- Your Brand Voice & Values
- Customer Journey
- SWOT Analysis
- Competitor Research x 2
- Client Feedback on Offering
- Run-through Strategy Meeting
Review
- Provide feedback and identify gaps via email
- Review and provide guidance via email
- Template Included
- Kick-off Meeting (Zoom or in person)
- Business Goals & Summary
- Marketing Audit – where you are now, what’s worked/not
- Value Proposition
- Your Marketing Message Your ‘pitch’
- Your Target Audience
- Client Profiles
- Your Clients - Pain, Problem, Fear, Want, Need or Desire
- Benefits of your Service
- Key Marketing Tactics & KPIs
- Overview of the Marketplace
- Your Brand Voice & Values
- Customer Journey
- SWOT Analysis
- Competitor Research x 2
- Client Feedback on Offering
- Run-through Strategy Meeting
DIY Using Template
- Provide feedback and identify gaps via email
- Review and provide guidance via email
- Template Included
- Kick-off Meeting (Zoom or in person)
- Business Goals & Summary
- Marketing Audit – where you are now, what’s worked/not
- Value Proposition
- Your Marketing Message Your ‘pitch’
- Your Target Audience
- Client Profiles
- Your Clients - Pain, Problem, Fear, Want, Need or Desire
- Benefits of your Service
- Key Marketing Tactics & KPIs
- Overview of the Marketplace
- Your Brand Voice & Values
- Customer Journey
- SWOT Analysis
- Competitor Research x 2
- Client Feedback on Offering
- Run-through Strategy Meeting
Done-With-You One Page Strategy
- Provide feedback and identify gaps via email
- Review and provide guidance via email
- Template IncludedBespoke
- Kick-off Meeting (Zoom or in person)90 mins
- Business Goals & Summary
- Marketing Audit – where you are now, what’s worked/not
- Value Proposition
- Your Marketing Message Your ‘pitch’
- Your Target Audience
- Client ProfilesUp to 2
- Your Clients - Pain, Problem, Fear, Want, Need or Desire
- Benefits of your Service
- Key Marketing Tactics & KPIs
- Overview of the Marketplace
- Your Brand Voice & ValuesOptional*
- Customer Journey
- SWOT Analysis
- Competitor Research x 2
- Client Feedback on Offering
- Run-through Strategy MeetingUp to 30 mins
Done-With-You Deep Dive Strategy
- Provide feedback and identify gaps via email
- Review and provide guidance via email
- Template IncludedBespoke
- Kick-off Meeting (Zoom or in person)2 hrs
- Business Goals & Summary
- Marketing Audit – where you are now, what’s worked/not
- Value Proposition
- Your Marketing Message Your ‘pitch’
- Your Target Audience
- Client ProfilesUp to 3
- Your Clients - Pain, Problem, Fear, Want, Need or Desire
- Benefits of your Service
- Key Marketing Tactics & KPIs
- Overview of the Marketplace
- Your Brand Voice & Values
- Customer Journey
- SWOT Analysis
- Competitor Research x 2
- Client Feedback on Offering
- Run-through Strategy MeetingUp to 1 hour
- Provide feedback and identify gaps via email
- Review and provide guidance via email
- Template Included
- Kick-off Meeting (Zoom or in person)
- Business Goals & Summary
- Marketing Audit – where you are now, what’s worked/not
- Value Proposition
- Your Marketing Message Your ‘pitch’
- Your Target Audience
- Client Profiles
- Your Clients - Pain, Problem, Fear, Want, Need or Desire
- Benefits of your Service
- Key Marketing Tactics & KPIs
- Overview of the Marketplace
- Your Brand Voice & Values
- Customer Journey
- SWOT Analysis
- Competitor Research x 2
- Client Feedback on Offering
- Run-through Strategy Meeting
Done-With-You Deep Dive Strategy
- Provide feedback and identify gaps via email
- Review and provide guidance via email
- Template IncludedBespoke
- Kick-off Meeting (Zoom or in person)2 hrs
- Business Goals & Summary
- Marketing Audit – where you are now, what’s worked/not
- Value Proposition
- Your Marketing Message Your ‘pitch’
- Your Target Audience
- Client ProfilesUp to 3
- Your Clients - Pain, Problem, Fear, Want, Need or Desire
- Benefits of your Service
- Key Marketing Tactics & KPIs
- Overview of the Marketplace
- Your Brand Voice & Values
- Customer Journey
- SWOT Analysis
- Competitor Research x 2
- Client Feedback on Offering
- Run-through Strategy MeetingUp to 1 hour
Done-With-You One Page Strategy
- Provide feedback and identify gaps via email
- Review and provide guidance via email
- Template IncludedBespoke
- Kick-off Meeting (Zoom or in person)90 mins
- Business Goals & Summary
- Marketing Audit – where you are now, what’s worked/not
- Value Proposition
- Your Marketing Message Your ‘pitch’
- Your Target Audience
- Client ProfilesUp to 2
- Your Clients - Pain, Problem, Fear, Want, Need or Desire
- Benefits of your Service
- Key Marketing Tactics & KPIs
- Overview of the Marketplace
- Your Brand Voice & ValuesOptional*
- Customer Journey
- SWOT Analysis
- Competitor Research x 2
- Client Feedback on Offering
- Run-through Strategy MeetingUp to 30 mins
DIY Using Template
- Provide feedback and identify gaps via email
- Review and provide guidance via email
- Template Included
- Kick-off Meeting (Zoom or in person)
- Business Goals & Summary
- Marketing Audit – where you are now, what’s worked/not
- Value Proposition
- Your Marketing Message Your ‘pitch’
- Your Target Audience
- Client Profiles
- Your Clients - Pain, Problem, Fear, Want, Need or Desire
- Benefits of your Service
- Key Marketing Tactics & KPIs
- Overview of the Marketplace
- Your Brand Voice & Values
- Customer Journey
- SWOT Analysis
- Competitor Research x 2
- Client Feedback on Offering
- Run-through Strategy Meeting
Review
- Provide feedback and identify gaps via email
- Review and provide guidance via email
- Template Included
- Kick-off Meeting (Zoom or in person)
- Business Goals & Summary
- Marketing Audit – where you are now, what’s worked/not
- Value Proposition
- Your Marketing Message Your ‘pitch’
- Your Target Audience
- Client Profiles
- Your Clients - Pain, Problem, Fear, Want, Need or Desire
- Benefits of your Service
- Key Marketing Tactics & KPIs
- Overview of the Marketplace
- Your Brand Voice & Values
- Customer Journey
- SWOT Analysis
- Competitor Research x 2
- Client Feedback on Offering
- Run-through Strategy Meeting
Optional Elements
Marketing Plan (or Communications Plan)
A month-by-month tactical plan feeding off your strategy outlining campaigns and channels.
Content Plan
A calendar plan of content to be created such as blogs, videos, downloads that can be shared via social media, email and other channels.
Social Media Audit and Strategy
An audit of where you are now, objectives and platforms for contributing to your strategic objectives.
* Contact me for a tailored quote
Please bear in mind this is a guide and my services are tailored to your needs. Book a call to discuss.