Marketing Strategy

Marketing Without A Strategy Is Like Navigating Without A Compass.
How do you know who to target, how to reach them and what to say?

Why Is A Marketing Strategy Important?

Too often I’ve seen organisations busy trying to generate leads but attracting the wrong prospects or not getting their desired results because the approach has not been joined up.

Do you have time and money to waste? I guess not.

A marketing strategy guides you in identifying the most effective channels and tactics, preventing wasted resources on activities that don't contribute to your goals.

We all have limited resources in terms of time and money. This makes a marketing strategy even more invaluable to keep you focused on doing and saying the right things to the right people.

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Marketing Strategy – Get It Right First Time

Creating your marketing strategy starts with you, you know your business better than anyone else. So I spend time with you to unearth all about your service business or charity, what makes it tick and what is your vision for its future.

I don’t just report back what you tell me! I offer the value of a strategic and tactical blend with experience of working with similar organisations.

Done With You Or Done For You

Whether you have a strategy but would welcome feedback, want to have a go yourself or would like my expertise to create a marketing strategy tailored to your business. I can help you, whatever your budget and size of business.

Take a look at the flexible options below.

Ready to give direction to your marketing activity

Book a Meeting Today

Marketing Strategy Options

Review Your Marketing Strategy

You already have a strategy. I will provide constructive feedback and pointers to improve. I am not writing the strategy for you but will identify any gaps I see for you to plug.
From £195

Do-It-Yourself Marketing Strategy

I will provide a template for you to complete.
I will then review what you have written and provide guidance in the document and send to you via email.
This is all online. No meeting.
Contact me to request the template
From £295

One-page Marketing Strategy

It’s not one page but you get the meaning!
I would meet with you for 90 mins over Zoom or in person. I’m likely to send you some questions for you to prepare before we meet.
I write up and email you back your tailored marketing strategy in a pdf format.
Bonus: A 20 mins Zoom. I won’t use the time to run through the strategy but answer any questions that arise.
Full details below in the comparison table
From £595

Deep Dive Marketing Strategy

Let’s look further into your marketplace. This option includes analysis of up to 2 direct competitors.
Going outside of desk research, this option includes calling up to 3 of your clients to obtain feedback on your service, asking up to 4 questions.
Full details below in the comparison table
From £1195

If you’re not sure which is right for you, just ask! I will give you my honest opinion.

What My Clients Say

"I would certainly recommend Rachel for her exceptional marketing skills which, when combined with her enthusiasm and desire to succeed, have quickly enabled us to increase our customer base”.

Comparison of Marketing Strategy Options

Provide feedback and identify gaps via email
Review and provide guidance via email
Template Included
Kick-off Meeting (Zoom or in person)
Business Goals & Summary
Marketing Audit – where you are now, what’s worked/not
Value Proposition
Your Marketing Message Your ‘pitch’
Your Target Audience
Client Profiles
Your Clients - Pain, Problem, Fear, Want, Need or Desire
Benefits of your Service
Key Marketing Tactics & KPIs
Overview of the Marketplace
Your Brand Voice & Values
Customer Journey
SWOT Analysis
Competitor Research x 2
Client Feedback on Offering
Run-through Strategy Meeting

Review

From £195

Provide feedback and identify gaps via email
Review and provide guidance via email
Template Included
Kick-off Meeting (Zoom or in person)
Business Goals & Summary
Marketing Audit – where you are now, what’s worked/not
Value Proposition
Your Marketing Message Your ‘pitch’
Your Target Audience
Client Profiles
Your Clients - Pain, Problem, Fear, Want, Need or Desire
Benefits of your Service
Key Marketing Tactics & KPIs
Overview of the Marketplace
Your Brand Voice & Values
Customer Journey
SWOT Analysis
Competitor Research x 2
Client Feedback on Offering
Run-through Strategy Meeting

Get Started

DIY Using Template

From £295

Provide feedback and identify gaps via email
Review and provide guidance via email
Template Included
Kick-off Meeting (Zoom or in person)
Business Goals & Summary
Marketing Audit – where you are now, what’s worked/not
Value Proposition
Your Marketing Message Your ‘pitch’
Your Target Audience
Client Profiles
Your Clients - Pain, Problem, Fear, Want, Need or Desire
Benefits of your Service
Key Marketing Tactics & KPIs
Overview of the Marketplace
Your Brand Voice & Values
Customer Journey
SWOT Analysis
Competitor Research x 2
Client Feedback on Offering
Run-through Strategy Meeting

Get Started

Done-With-You One Page Strategy

From £695

Provide feedback and identify gaps via email
Review and provide guidance via email
Template IncludedBespoke
Kick-off Meeting (Zoom or in person)90 mins
Business Goals & Summary
Marketing Audit – where you are now, what’s worked/not
Value Proposition
Your Marketing Message Your ‘pitch’
Your Target Audience
Client ProfilesUp to 2
Your Clients - Pain, Problem, Fear, Want, Need or Desire
Benefits of your Service
Key Marketing Tactics & KPIs
Overview of the Marketplace
Your Brand Voice & ValuesOptional*
Customer Journey
SWOT Analysis
Competitor Research x 2
Client Feedback on Offering
Run-through Strategy MeetingUp to 30 mins

Get Started

Done-With-You Deep Dive Strategy

From £1195

Provide feedback and identify gaps via email
Review and provide guidance via email
Template IncludedBespoke
Kick-off Meeting (Zoom or in person)2 hrs
Business Goals & Summary
Marketing Audit – where you are now, what’s worked/not
Value Proposition
Your Marketing Message Your ‘pitch’
Your Target Audience
Client ProfilesUp to 3
Your Clients - Pain, Problem, Fear, Want, Need or Desire
Benefits of your Service
Key Marketing Tactics & KPIs
Overview of the Marketplace
Your Brand Voice & Values
Customer Journey
SWOT Analysis
Competitor Research x 2
Client Feedback on Offering
Run-through Strategy MeetingUp to 1 hour

Get Started

Provide feedback and identify gaps via email
Review and provide guidance via email
Template Included
Kick-off Meeting (Zoom or in person)
Business Goals & Summary
Marketing Audit – where you are now, what’s worked/not
Value Proposition
Your Marketing Message Your ‘pitch’
Your Target Audience
Client Profiles
Your Clients - Pain, Problem, Fear, Want, Need or Desire
Benefits of your Service
Key Marketing Tactics & KPIs
Overview of the Marketplace
Your Brand Voice & Values
Customer Journey
SWOT Analysis
Competitor Research x 2
Client Feedback on Offering
Run-through Strategy Meeting

Done-With-You Deep Dive Strategy

From £1195

Provide feedback and identify gaps via email
Review and provide guidance via email
Template IncludedBespoke
Kick-off Meeting (Zoom or in person)2 hrs
Business Goals & Summary
Marketing Audit – where you are now, what’s worked/not
Value Proposition
Your Marketing Message Your ‘pitch’
Your Target Audience
Client ProfilesUp to 3
Your Clients - Pain, Problem, Fear, Want, Need or Desire
Benefits of your Service
Key Marketing Tactics & KPIs
Overview of the Marketplace
Your Brand Voice & Values
Customer Journey
SWOT Analysis
Competitor Research x 2
Client Feedback on Offering
Run-through Strategy MeetingUp to 1 hour

Get Started

Done-With-You One Page Strategy

From £695

Provide feedback and identify gaps via email
Review and provide guidance via email
Template IncludedBespoke
Kick-off Meeting (Zoom or in person)90 mins
Business Goals & Summary
Marketing Audit – where you are now, what’s worked/not
Value Proposition
Your Marketing Message Your ‘pitch’
Your Target Audience
Client ProfilesUp to 2
Your Clients - Pain, Problem, Fear, Want, Need or Desire
Benefits of your Service
Key Marketing Tactics & KPIs
Overview of the Marketplace
Your Brand Voice & ValuesOptional*
Customer Journey
SWOT Analysis
Competitor Research x 2
Client Feedback on Offering
Run-through Strategy MeetingUp to 30 mins

Get Started

DIY Using Template

From £295

Provide feedback and identify gaps via email
Review and provide guidance via email
Template Included
Kick-off Meeting (Zoom or in person)
Business Goals & Summary
Marketing Audit – where you are now, what’s worked/not
Value Proposition
Your Marketing Message Your ‘pitch’
Your Target Audience
Client Profiles
Your Clients - Pain, Problem, Fear, Want, Need or Desire
Benefits of your Service
Key Marketing Tactics & KPIs
Overview of the Marketplace
Your Brand Voice & Values
Customer Journey
SWOT Analysis
Competitor Research x 2
Client Feedback on Offering
Run-through Strategy Meeting

Get Started

Review

From £195

Provide feedback and identify gaps via email
Review and provide guidance via email
Template Included
Kick-off Meeting (Zoom or in person)
Business Goals & Summary
Marketing Audit – where you are now, what’s worked/not
Value Proposition
Your Marketing Message Your ‘pitch’
Your Target Audience
Client Profiles
Your Clients - Pain, Problem, Fear, Want, Need or Desire
Benefits of your Service
Key Marketing Tactics & KPIs
Overview of the Marketplace
Your Brand Voice & Values
Customer Journey
SWOT Analysis
Competitor Research x 2
Client Feedback on Offering
Run-through Strategy Meeting

Get Started

Optional Elements

Marketing Plan (or Communications Plan)

A month-by-month tactical plan feeding off your strategy outlining campaigns and channels.

Content Plan

A calendar plan of content to be created such as blogs, videos, downloads that can be shared via social media, email and other channels.

Social Media Audit and Strategy

An audit of where you are now, objectives and platforms for contributing to your strategic objectives.

* Contact me for a tailored quote

Please bear in mind this is a guide and my services are tailored to your needs. Book a call to discuss.

Ready to give direction to your marketing activity

Book a Meeting Today

What My Clients Say

"I've worked with many marketing folk over the years, but Rachel is far and away the most valuable! Others talk the talk - Rachel walks the walk."

Tiffany Kemp

Founder and MD, Devant Ltd

“Rachel thinks strategically while delivering our marketing consistently. I would recommend Rachel to any B2B business especially those in professional services.”

James Shand

Founder and Owner, vfdnet