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storytelling

Why you should keep telling your story in difficult times

July 16, 2020

Storytelling has been used for years to get messages across clearly and hold people’s attention. It goes all the way back to the Bible and the parables that Jesus told, if not earlier. In business, stories allow people to get

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successful_marketing_limited_budget

Why a limited budget shouldn’t define your marketing success

February 28, 2020

Do you associate successful marketing with a big budget? Feel you don’t have the expertise or time to do any marketing so you leave it or do it inconsistently. Perhaps you’re a bit afraid of ‘getting it wrong’?  It’s time

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Sparkle_Joy

A business breakfast with added sparkle

February 26, 2019

After listening to Joy Foster, Founder and Managing Director of TechPixies, talk so honestly about her life at a recent Jennings Breakfast networking event, I felt inspired to share how and why I connected with it in so many ways.

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front_of_house

Are you providing a silver service?

July 12, 2018

Listening to a chef talk about his gastro pub on local radio recently reminded me that the ‘front of house’ (aka customer service) does not just relate to the hospitality sector but all businesses. A restaurant can only survive for

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Recipe for success

The winning recipe

July 12, 2018

I’d like you to think about The Great British Bake Off – different contestants, different recipes, different personalities all trying to win Paul and Mary’s vote and grab their attention. Your marketing plan is rather like a winning recipe. You

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What’s the hook?

July 12, 2018

When planning PR think about the journalist and the audience they are writing for. Have you got a story to tell that’s newsworthy or of interest to their readers? Here are a few PR ideas to get you started: 1.

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Rachel-Cox_v3

Hello, I’m Rachel Cox

Writer of this blog for purpose-led businesses and charities. It’s short and punchy, useful and easy to read. You will find marketing tips and views, news, running your own business, being a working mum and someone who believes in excellent customer service so possibly a rant thrown in for good measure every now and then. I hope you enjoy and please comment and share.

Thanks for visiting.