Is Your Marketing in Tune to Deliver the Best Results For Your Business?
Marketing – what to do, what not to do, what’s important. Some people find marketing language tricky and I love music (it feeds the soul!), so I’ve taken inspiration from the era of accessories – think hand mittens, leg warmers…
Why you should keep telling your story in difficult times
Storytelling has been used for years to get messages across clearly and hold people’s attention. It goes all the way back to the Bible and the parables that Jesus told, if not earlier. In business, stories allow people to get…
Why a limited budget shouldn’t define your marketing success
Do you associate successful marketing with a big budget? Feel you don’t have the expertise or time to do any marketing so you leave it or do it inconsistently. Perhaps you’re a bit afraid of ‘getting it wrong’? It’s time…
A business breakfast with added sparkle
After listening to Joy Foster, Founder and Managing Director of TechPixies, talk so honestly about her life at a recent Jennings Breakfast networking event, I felt inspired to share how and why I connected with it in so many ways.…
Are you providing a silver service?
Listening to a chef talk about his gastro pub on local radio recently reminded me that the ‘front of house’ (aka customer service) does not just relate to the hospitality sector but all businesses. A restaurant can only survive for…
The winning recipe
I’d like you to think about The Great British Bake Off – different contestants, different recipes, different personalities all trying to win Paul and Mary’s vote and grab their attention. Your marketing plan is rather like a winning recipe. You…
What’s the hook?
When planning PR think about the journalist and the audience they are writing for. Have you got a story to tell that’s newsworthy or of interest to their readers? Here are a few PR ideas to get you started: 1.…